About this course:
Despite all its background in our country, the advertising industry is still young and non-academic. However, as a specialized scientific field, advertising has become increasingly important in economic and cultural relations in the age of the information explosion. An active person in advertising can use the best and most efficient methods in many competitions by using various sciences such as psychology and sociology and knowing the audience's culture and customs.
Despite all the attention the developed countries give to advertising, it is unknown and neglected in our country, while it is vital to economic development. In recent decades, Advertising has been the streambed of many social changes in the world economy. The competition in the field of business is getting more challenging and complicated every day.
Undoubtedly, the future will belong to those who use the most appropriate methods and tools to get ahead of countless powerful competitors. However, if we want to stay on, we have only one way to equip and train ourselves with advertising methods. This course aims to satisfy this need.
What you'll learn in the course:
This course teaches the basic principles and rules related to the advertising industry. This course also includes topics such as the history of advertising, advertising strategies, how advertising companies work, etc.